2021

IMPACT REPORT

A NOTE

FROM ADRIANE

It took Juma 27 years to grow from a single Ben & Jerry's Ice Cream Shop to our footprint of more than twenty venues spanning six cities — all to shut down overnight. So in early 2021 we knew we had a herculean effort ahead of us — reopening and restarting social enterprises across dozens of venues in a matter of months.


In many ways, Juma was made for this moment. We believe in the power of work because we know that a job is more than just a way to pass the time and earn some money. There is dignity in work. You learn about others through work. You learn about yourself. There are so many critical life skills to be developed, whether communication, conflict management or personal responsibility — that will apply in any aspect of a young person's life. One of the concepts we teach is growth mindset — the belief that you can adapt, grow and overcome challenges. We believe in the potential of young people because we see Juma youth do this every day, and in 2021 — all of Juma rose to the occasion.


The enterprise re-opening environment was dynamic, but we persevered and succeeded, and were so thrilled to create opportunities for youth to get back to work and back to learning. This would not have been possible without our community of donors, volunteers, and board members. Thank you for your enduring support.

Youth Demographics

18%

87%

13%

15%

7%

Are Low-Income

Have been enrolled in the Foster Care System

Have experienced Temporary Housing or Homelessness*

Have had involvement with the Juvenile Justice System

Have reported experiencing challenges with Mental Health

Reported income is less than 200% of federal poverty guidelines

*Note: an additional 48% of youth respondents declined to answer the question.

ACROSS 20 VENUES AND 6 U.S. CITIES

501

YOUTH

SERVED

SAN FRANCISCO | SEATTLE | SACRAMENTO | SAN JOSE | ATLANTA | HOUSTON

Transgender/Gender Nonconforming

Other

10%

1%

African American/Black

36%

Asian

20%

White

5%

Male

Female

45%

54%

Hispanic/Latinx

29%

Finding the Silver Lining: Daniel’s Juma Story

For Daniel, a senior in High School in San Francisco, the pandemic had already been challenging when his father suddenly lost his job and a burst pipe in their home forced he and his family to flee to a nearby hotel. Spotty internet access in their temporary accomodation left Daniel feeling disconnected from school while he also took on the task of translating for his parents to interface with their home insurance company and landlord. But through Juma, Daniel found a flexible way to earn income to help support his family through their time of need while learning skills like budgeting, saving, building credit, interviewing for jobs, and crafting a resume.

At Juma, Daniel accessed a supportive community who believed in him. While his senior year of high school was uniquely challenging, today he is grateful for what those experiences taught him. “It helped me mature as a person,” he recalls. In addition to the time management skills he learned from balancing school, helping out at home, and working at Juma, he also learned that it's ok to seek out a helping hand. In the future, Daniel dreams of becoming  a lawyer. “I want to help underrepresented people and make sure their voices are heard,” he explains.

NEW REALITIES, SAME BRIGHT FUTURES

71%

In 2021, we began life in a post-covid world. While new precautions require flexibility and patience, our youth welcome the opportunity to 

re-engage with work and continue to rise to the challenge.

Of Juma youth reported difficulties paying for necessities like food, medical care, and housing due to the pandemic.

Challenges Reported by Youth as a Result of the Covid-19 Pandemic

8%

Access to Food

Access to Healthcare

5%

Access to Housing/Shelter

5%

Access to Technology (Computer/Internet)

6%

Access to Childcare

4%

22%

Reduced Income or Unemployment

HARD WORK & PERSISTENCE

Juma Youth worked over

48,000

hours, learning key skills as they earned income.

Collectively, they earned over

$785,000

in wages and stipends

and continued their learnings through

890

workshops across six juma sites.

Essential Career Skills

 I love learning new things. Even if I’ve learned a skill already, there’s always something new to learn about it, like the last Juma workshop I attended where we learned about code switching—that’s something I’ve been doing all my life but now I know how to talk about it.

customer service, problem solving, teamwork

Job Readiness Skills

communication, resume writing, interviewing

Financial Capability

budgeting, saving, building credit

Career Exploration

career tours, career panels, jumalink

Hard Work Pays Off: Brittany's Juma Story

When a job at Wal-Mart turned out to be a bad fit, Brittany worried about where she would get the money she needed to help her family pay bills. Fortunately, Juma was there to give Brittany a chance to earn income while moving toward a bright  future. At Juma, Brittany worked hard and enjoyed the support of her managers and peers. Soon, that work paid off when she was promoted to a management role.

"Of all the jobs I’ve had, this is the first one where I ever had a chance to move up into a higher role. It proved to me that hard work really does pay off,” she said. Brittany credits Juma with teaching her how to work patiently toward a goal and credits her managers specifically with helping her to learn consistency by modeling the skill themselves. She's looking forward to a future in which she has a degree hanging on her wall, and in the meantime, grateful to be working with a team that supports her current and future goals.

SINCE 1993

9,775 Youth Served

More than $13 Million in Youth Wages

Nearly $40 Million in Enterprise Revenue

Taking on a First Internship: Kenneth's Juma Story

Kenneth found Juma at the beginning of the Covid-19 pandemic. He was grateful for the opportunity to earn an income when job openings were few and far between, especially for new workers. He took full advantage of Juma's online programming, learning skills like communication and teamwork while connecting with a group of supportive peers. Thanks to his accomplishments in those workshops, Kenneth was well-prepared when pandemic restrictions lifted and Juma Seattle connecred him to an internship with a local small business: The Seattle Barkery. At this dog-centric bakery, Kenneth put his communication and customer service skills into practice.

As someone who is naturally shy, Kenneth found new ways to come out of his shell while supporting the Barkery's human and canine customers. Earning a paycheck was a comfort for Kenneth and his family. He quickly learned to be conscious of his spending and began setting aside as much as possible from his checks to help cover future college-related expenses. He also contributed to savings for a family-wide goal of buying a house. “My parents take a lot of pride in me for being able to earn my own money at such a young age,” Kenneth says.

2021 Financials

Contributed Revenue Sources

$1,804,998

$1,022,050

$582,768

$336,225

$324,644

CORPORATE

FOUNDATION

GOVERNMENT

INDIVIDUAL

 EVENTS

Other

1%

Development

25%

Programs

55%

PPP2 Loan

14%

Development

65%

$5,384,095

$6,331,640

TOTAL REVENUE

Enterprise

21%

TOTAL SPENDING*

Administration

20%

*Operating surplus dedicated to COVID re-opening efforts

Paying it Forward: Essence's Juma Story

Essence was always driven to succeed. At age 16, when she heard about Juma from a school counselor, she knew she wanted to be a part of it. In her role at Juma, she challenged herself and grew, earning the title of Vendor Manager. After graduating high school, she went on to use the skills she learned at Juma to support herself as a manager at Starbucks. After several successful years there, she was excited to hear from her former Juma manager about an opening on Juma's adult staff.

Today, she's Juma Seattle's full-time Enterprise Manager and she loves paying it forward. “It was an honor to know Juma wanted me back in that environment,” said Essence. “The youth managers are all women right now and that motivates me even more because I can see myself in them. I see where I started and I know what they can become and I’m so excited to be a part of that. I’m motivated to push them the way I was pushed back then.”

WE APPRECIATE THE SUPPORT OF OUR BOARD

GET INVOLVED

A HUGE THANKSTO OUR SUPPORTERS

$50,000+

$500-999 Continued

$100-249 Continued

Anonymous

Camille Kissberthand Zach Dubin

Kathy Lasota

Beatrice Liang and Richard Cordiner

Suzanne and Rich Liu

Michael Lyngaas

Jesse Lyons and Stefanie TignorAndy and June Monach

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Pat Morales

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Lexie Woolley

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Alan Pao

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Cosmin Pitigoi

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Anonymous

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$250-499

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$1-99

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$500-999

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ATLANTA | HOUSTON | SACRAMENTO | SAN FRANCISCO | SAN JOSE | SEATTLE