Lights, Camera, Juma!


As a recipient of NBC Bay Area’s Project Innovation grant, which supports high impact, innovative programs that are creating change in local communities, Juma has been featured in a number of recent NBC broadcasts.

In late January, we were one of three organizations showcased on NBC Bay Area’s  Asian Pacific America with Robert Handa, a weekly community affairs talk show covering Asian American / Pacific Islander news-makers, arts and culture, and current events.

Adriane Armstrong, Juma CEO, spoke about the founding of Juma 25 years ago, the dignity of work, and the employment and learning opportunities Juma continues to provide to youth from underserved communities.

Alvin Yu, a Juma alum, talked about his journey from running up and down the stands of AT&T Park selling ice cream, to his current role as Juma’s Director of Venue Operations.

In a subsequent news feature, veteran TV reporter Damian Trujillo visited the Juma offices and sat down with Adriane, and conducted interviews with Sergio Medina, National Program Director, and Daisy Lozano, a Juma Alumna and Santa Clara Assistant Enterprise Manager, who said Juma “helped me understand what I was capable of.”

Daisy, who was on the verge of dropping out of high school only a few years ago, is now a college student studying child development.

These interviews also ran on the local Telemundo 48 Spanish-language newscast.

We are grateful for the generous support of the NBC Universal Foundation and our local NBC station for their help in spreading the word about our mission to break the cycle of poverty for youth from underserved communities.

You can still watch the NBC Bay Area news video here: