Social Enterprise

A social enterprise is a business created to further a social purpose in a financially sustainable manner.



As a way to provide employment opportunities to youth from underserved communities, Juma owns and manages a social enterprise selling concessions within sports and entertainment venues across the country. Juma operates in NFL stadiums, MLB ballparks, NBA arenas, MLS stadiums, convention centers, concert amphitheaters, music festivals, and other venues. Juma provides professional services and well trained, reliable staff to concessionaire partners, becoming the solution to many business issues that are commonly seen in front line staffing, including mass recruitment, high attrition and turnover rates, unreliable event-day workforce and overworked HR departments.

In addition, Juma’s enterprise creates an opportunity for low income youth to earn an income and work toward achieving their goals – whether it’s enrolling in post-secondary education and/or moving onto other more permanent job opportunities that can provide career advancement and family sustaining wages.

During their tenure with Juma, our youth gain training, experience and transferable job skills such as sales, money handling, customer service, critical thinking, problem solving, business operations, punctuality, attendance, accountability, teamwork, and communication. Youth also complete four online training modules in sales of product, teamwork, retail basics, and retail tools and technology.

Juma’s social enterprise is a key contributor to Juma’s financial health, as its profit gets reinvested into our programming and activities, allowing us to expand our impact.

Since 1993, Juma has employed 7,200 low-income youth who have generated $34 million in enterprise revenue to continue advancing our mission.


Our current sports and entertainment venue partners include:


  • Oracle Park
  • CenturyLink Field
  • T-Mobile Park
  • University of Washington Husky Stadium
  • Golden 1 Center
  • Papa Murphy’s Park
  • Raley Field
  • Toyota Amphitheatre
  • SunTrust Field
  • Mercedes-Benz Stadium
  • State Farm Arena
  • Toyota Center
  • BBVA Compass Stadium
  • Minute Maid Park
  • NRG Park
  • George R. Brown Convention Center
  • University of Houston TDECU Stadium
  • Levi’s Stadium
  • Avaya Stadium
  • SAP Center

Juma is currently working on expanding its staffing services beyond sports and entertainment arenas and into other venues across industries such as convention centers, higher education, healthcare and facilities services. For more info about our social enterprise, please contact Alvin Yu, Director of Venue Operations at


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