Our Mission & History


Juma strives to break the cycle of poverty by paving the way to work, education, and financial capability for youth across America.


Our Belief

We believe that the world’s greatest social service is a job. But a Juma job is more than that. A Juma job socially engages youth and teaches them leadership skills while building confidence for a successful career. Juma serves as a launching pad to the real world.





In 1993, Juma Ventures became the first nonprofit organization to own and operate a commercial franchise—a single Ben & Jerry’s ice cream shop in San Francisco. The initial enterprise gave homeless youth the job experience they needed to transition from living on the streets to enjoying a sustainable livelihood and stable adulthood.

Juma has since grown from a job-training and placement program serving a handful of youths to a comprehensive, award-winning, national youth development program and is considered one of the nation’s premier social enterprise programs.



Today, Juma owns 20+ social enterprise operations and serves over 1,100 low-income youth per year in eight cities — Atlanta, Houston, New Orleans, Oakland, Sacramento, San Francisco, San Jose, and Seattle. Partnering with major sports arenas, asset-building and educational partners across the country, Juma offers youth: employment, financial capability, and academic services.

As one of the country’s largest youth-run social enterprise operations— and the first to provide financial capability and matched savings accounts to teens — Juma has employed over 6,000 low-income students who have generated $29.4 million in enterprise revenue, earned $8.1 million in wages, and saved $5.8 million for higher education.

To learn more about Juma’s history, download ‘Changing Lives, Changing Times,’ a retrospective of Juma’s first decade as a social enterprise and youth development innovator.